SMM

In 2025, social media marketing is getting more immersive, intelligent, and intimate. Generative AI isn’t just an experiment any more; it’s deeply embedded in content creation, scheduling, and personalization. Brands are using AI to craft copy, visuals, predictive analytics and optimize posting times with much finer precision, making campaigns more efficient and tailored. Short-form video continues to dominate: quick snappy content — Reels, Shorts, TikToks — with strong hooks in the first few seconds are essential.